A tourist attraction and launching ground for fashion fads in Makai. It truly is a street of dreams, packed tightly with brands popular the world over. At the top of the list is the home office of "Yumeko", a super-high-class brand longed for by young ladies throughout Gensou Land. "Dream Item Avenue" is actually just a popular name; the articles bought in this area of desire are called "dream items" by the young ladies, and so at some point, that name apparently became applied to the location. The young ladies who visit this street long to window-shop while eating gelato with their boyfriends.