The color of said dye garnered attention.

It was in demand among humans and youkai who wanted vibrant red clothes.
The vibrant red dye also became fake blood used for pranks.
It became so popular, it reached a point where people could've walked around covered in real blood and no one would've batted an eye.
Waaah—
However, as people washed off the dye, there was a risk of the river being polluted...
So the kappa created a new fake blood that would come off more easily.
Its popularity went into overdrive.
*JUMP!*
Artist's commentary
モフられアンブレラ【東方漫画】
■やったね、モフいね。
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