Original term is neko masshigura, the equivalent of "make a beeline for".

First, we have an auto-mouse, with a built-in, high-performance drive mechanism!!

It stimulates cat instincts with speedy movements that put real mice to shame!!

Next, we have the automatic cat-teaser and the bouncy ball!!

Their irregular movement patterns are sure to stimulate you!!

These are the ultimate goods for playing alone, put to the test by a friend from the Outside World!

Now, amuse yourself with them to your heart's content!!