It refers to the act of deliberately omitting crucial steps in one's work and the like. That said, even half-assed illustrations may, if uploaded on Twitter, be or not be popular, by relying on the power of, viz., having enough mutual followers of related or superficially-similar interests, having people who are in awe of other people with lots of followers, and having people who think that just because some tweet is being retweeted profligately means it's absolutely awesome or something.