The original unofficial mascot was selected 5+ years ago. She was just a cute supporting character from a game JAST USA localized.

Earlier this year a young artist who had growing skills and a love of JAST USA titles was scouted. She submitted some character concepts, and over the course of 2 months our team fixed/updated her look. She became more mature, and was given some personality traits.

Her name, Maya Azu, comes from from 四阿山 (Azumaya-san) one of the mountains in Gunma. This name was selected because J-List’s mascot character also begins with the letter M.